BE:FIRST is a Japanese dance and vocal group is signed to BMSG, the management company and label of Japanese rapper “SKY-HI” Mitsuhiro Hidaka, 35. The group has seven members namely Ikagame Junon, 24, Kamimura Leo, 23, Mayama Ryoki, 23, Shimao Sota, 21, Hirose Manato, 21, Kubo Shunto, 18, and Kuroda Ryuhei, 15.
On August 31, 2022, BE:FIRST will release its debut album titled “BE:1“. Before this, the group released its single titled “Scream” on July 25, 2022.
Produced by the power duo of SUNNY BOY and Maxx Song, “Scream” is an intense, exhilarating dance track that shows a challenging new side of BE:FIRST. SUNNY BOY is known for songs for artists including SKY-HI, BTS, BLACKPINK, BIGBANG, 2NE1, Namie Amuro and Daichi Miura while Song is a producer behind several K-pop artists and groups including BoA, Red Velvet and TWICE.
“Scream” features lyrics by SKY-HI that proclaims the dawn of a new era, perfectly fitting for the lead single from BE: FIRST’S album “BE:1”. The song’s music video is based on the idea of returning to the new normal in a world where self-restraint and other limitations still continue.
The “Scream” music video interprets the title as a thirst for liberation and energy with visuals that show the catharsis of loudly screaming one’s desires. It features the story of the BE:FIRST members overcoming the oppressive world of walls, rules and fear to face the future and advance to the highest stage.
s**t kingz member Kazuki choreographed the dance elements for the music video. He took first place in the leading U.S. dance contest BODY ROCK in 2010 and 2011.