Professionally known as Maluma, Juan Luis Londoño Arias, 28, has just released his new single titled “Mojando Asientos” featuring fellow singer-songwriter Salomón Alejandro “Feid” Villada Hoyos, 29. The video for the catchy reggaeton track was shot in Medellin, Colombia by Maluma himself.
Both Maluma and Feid were born in Medellin. The latter attended the University of Antioquia in Medellin.
The “Mojando Asientos” music video is the first music video shot by Maluma’s own production company Royalty Films. He served as both its director and producer, marking his directorial debut.
Maluma’s vision was to create an artistic and visually poetic music video showcasing beauty, innovative imagery and figurative expressions through different environments, colors and nature. It was co-directed by Cesar “TES” Pimienta and Rayner Alba “PHRAA,” who have been longtime day-to-day Maluma collaborators for his brand’s art direction, photo and video content.
Maluma has always had creative input in his music videos and other projects. Establishing the company was a longtime dream that progressed naturally throughout the years.
“I am happy to launch my own production house Royalty Films that will create videos for my music and my foundation as well as other projects including those of fellow artists,” Maluma shared. “Royalty Films has been a dream that we wanted to accomplish and now we have the expertise and in-house talent and I am happy to collab with TES and PHRAA who know me so well and believe in my vision.”
Royalty Films was created by Maluma to help support Latino creatives within the music, film, television and commercial fields. The artist’s vision is to continue directing and producing his upcoming music videos and other top line ventures under Royalty Films, as well as to provide an opportunity to the young creatives who are part of his foundation El Arte De Los Sueños.
Among Maluma’s goals with Royalty Films is to produce Latino stories that have not been told and to visually continue to disrupt by working with upcoming talent, who want to creatively come out of their comfort zone. His new song “Mojando Asientos” is out now on all digital music platforms worldwide via Sony Music.