Gaming company BingoPlus is now the official Bingo partner of the Philippine Basketball Association (PBA). The former is the Philippines’ first licensed Online Traditional Bingo (OTB) services while the latter is the oldest professional basketball league in Asia.
BingoPlus is the newest gaming brand of AB Leisure Exponent, Inc. (ABLE) under the Leisure and Resort World Corporation (LRWC) umbrella. The gaming brand has partnered with the PBA for all the three conferences of the basketball league’s 47th season.
When the PBA’s 47th season begins, Filipino basketball fans are going to have fun. Not only will the basketball league have a guest foreign team to make the games more interesting.
The PBA will also make fans enjoy the experience better with fun and leisure options on the side. BingoPlus will have branded segments and content in the PBA coverage, which will enable fans to participate in traditional bingo games played on their gadgets and cellphones.
“BingoPlus and the PBA share the same passion in bringing entertainment that adds value to their audience,” LRWC president Andy Tsui said. “This is why we see this as an ideal partnership. It’s long been in the works and now that it is a reality, our common goal is to provide high-value entertainment and leisure opportunities for our combined target markets.
On April 6, 2022, the PBA and BingoPlus signed a memorandum of agreement to jointly raise the level of entertainment and recreation of Filipinos through their combined undertaking. BingoPlus plans to extend more support to the sports sector in the coming days, ABLE president Jasper Vicencio announced.
As a basketball loving country, the Philippines is always looking for what is new and exciting, according to Vicencio. He said, “Nowadays, playing games online gives a new kind of thrill.”
“Online Traditional Bingo, like basketball, requires focus, strategy and sportsmanlike conduct for one to stay the course,” Vicencio continued. “We want to teach these values to our audience, too. We take pride in this partnership with the second oldest professional basketball league in the world because like them, we want to be recognized as the most reputable brand in our field, which is the gaming sector.”
Categories: Basketball, SPORTS BUSINESS
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