Business

Nielsen: ONE Championship among 10 global sports properties with highest viewership, engagement

ONE Championship belt (© ONE Championship)
ONE Championship belt (©ONE Championship)

ONE Championship ranks among the top 10 global sports properties in the world. This is according to a recent report released by Nielsen titled “How the World’s Biggest Sports Properties Engaged Fans in 2020.”

Launched in 2011, ONE Championship is also growing at the fastest rate of any major global sports property with its digital follower growth across Facebook, Instagram and YouTube at +113% — 28% higher than the next closest sports property in the Nielsen study. According to the study, the Singapore-based martial arts organization sits at #7 overall in total followers across these platforms.

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In cumulative reach, ONE Championship ranks #3 behind the English Premier League (#1) and UEFA Champions League (#2) and ahead of the Ultimate Fighting Championship (#6), according to Nielsen. Cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a television broadcast.

In terms of engagement on Facebook, ONE Championship ranks #5, just behind the National Basketball Association (#4) and ahead of the UFC (#6). Football properties EPL, UEFA and LaLiga round out the top three, per Nielsen.

Also, ONE Championship also ranks #4 overall in total video views with more than 6.1 billion across Facebook, Instagram and YouTube just behind the UFC (#3) and the National Football League (#2). According to Nielsen, ONE Championship ranked #10 in 2020 broadcast hours despite the challenges presented by the COVID-19 pandemic, including a span of nearly three months without live global events.

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